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Heather Janak
How Background Music In Ads Affects Consumers
Texas A&M research found participants who watched a running shoe commercial with background music had a higher emotional response.
By
Heather Janak
How Otters’ Muscles Enable Their Cold, Aquatic Life
Texas A&M researchers found that the small mammals are internally warmed by thermogenic leak from their skeletal muscle, which elevates their metabolic rate.
By
Heather Janak
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